Event series

Create a single registration series of events under a single event banner

Role

UX designer

Responsibility

UX research | UX design | User testing

Timeline

3 months (Nov- Jan 2022)

Tools

Fullstory, Hubspot, Figma, Asana, Crazyegg

Project overview

Airmeet is a virtual platform for events with a social lounge for networking. Events are the top entity with sessions as sub-entities, but cannot be tied together as a series. A new entity is needed to fulfill this feature.

Event duration and agenda vary based on the organizer's persona and use case.
Event marketers prefer a series of events spread across weeks.
Registrants can register for multiple events in one go. The "Series" binds events together like a garland.

Goals

For Participants :

Single registration for all eventsAllow organisers to enable participants to register for multi event series in one go.
Block the event calendar only for the duration of the sessions (and not for entire event duration)

For Organisers :

Automating repetitive tasks
Improving user engagement
Ensuring event scalability

Primary Users

Organisers

Speakers

Attendees

Moderator

Problem statement

Create an Event series feature that would allow for organisers to conduct multiple events for the attendees under a single registration.

This would enable

Attendees to register for multiple events through a single registration
Organisers to conduct multiple events under the banner of a single event series with a common branding, landing page etc.

Pain points Identification

Manually creating similar events was time-consuming and error-prone.
No easy way to track performance across multiple events.
Managing recurring registrations, promotions, and analytics required extra effort.

KPIs

- Adoption Rate: % of event organizers using Event Series instead of manual setup.
- Setup Time Reduction: How much time was saved per event creation.
- Engagement Metrics: % of attendees returning for multiple events.
- Drop-off Rate: Identifying when/why organizers abandoned the setup process.
- Error Reduction: % decrease in scheduling conflicts/errors in recurring events.
- Registration count: % of the registration count for events in series
- Attendee count: % of the attendance (the ultimate goal of any organiser is get higher attendance and event series helps in that goal)